Privacy Policy

Last Updated: November 27, 2025

This Privacy Policy explains how twelve-smith.com (the “Site”) collects, uses, and shares your personal information when you visit the Site or make a purchase.

By using the Site, you agree to the collection and use of your information in accordance with this Privacy Policy.

Information We Collect

When you visit the Site, we collect certain information about your device, your interactions with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

Device Information

Purpose of collection:

To load the Site correctly on your device;

To perform analytics to optimize the Site and our marketing.

Source of collection:

Collected automatically using cookies, log files, web beacons, tags, and pixels.

Disclosure for business purposes:

Shared with our service provider (Shopify) and analytics partners.

Personal information collected may include:

Web browser version;

IP address;

Time zone;

Cookie identifiers;

Pages or products viewed;

Search terms;

How you interact with the Site.

Order Information

Purpose of collection:

To fulfill our contract with you, including processing payment, arranging shipping, and providing invoices and order confirmations;

To detect and prevent potential fraud.

Source of collection:

Collected directly from you when you place an order.

Disclosure for business purposes:

Shared with Shopify, third-party payment processors, fulfillment partners, and shipping carriers.

Personal information collected may include:

Name;

Billing address;

Shipping address;

Payment information (such as credit card details, PayPal or other payment methods – processed via secure third-party payment providers);

Email address;

Phone number.

Customer Support Information

Purpose of collection:

To provide assistance and respond to your inquiries or requests.

Source of collection:

Collected directly from you when you contact us.

Disclosure for business purposes:

May be shared with our customer service tools or platforms.

Personal information collected may include:

Name;

Email address;

Order details;

Any other information you choose to provide.

Minors

The Site is not intended for individuals under 18 years of age.
We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us at support@twelve-smith.com so we can delete it.

How We Share Your Personal Information

We share your personal information with third-party service providers to help us deliver our services and fulfill our obligations to you. This may include:

Shopify:  We use Shopify to power our online store. You can read more about how Shopify handles your personal information here.

Payment processors: We share payment information with third-party gateways to securely process your transactions.

Shipping providers: We share your shipping details with carriers in order to deliver your orders.

Customer support tools: When necessary, your information may be processed by platforms used to manage support and communication.

Analytics and advertising partners: We may share information about your use of the Site and your purchases to measure performance and, where applicable, to provide tailored advertising, in accordance with applicable laws and platform policies.

We do not sell personal information as defined by the California Consumer Privacy Act (CCPA).

Behavioural Advertising and Analytics

We may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For example, we may use:

Analytics tools (such as Google Analytics) to understand how visitors use the Site and to improve our content and campaigns; You can learn more about how Google uses data here.

Advertising platforms (such as Meta/Facebook) to show you relevant ads, subject to their own terms and privacy policies. You can manage your Facebook ad settings here.

You can manage your preferences or opt out of certain types of targeted advertising by:

Adjusting your ad settings in the relevant platforms (for example, Google or Facebook);

Using industry opt-out tools such as the Digital Advertising Alliance’s opt-out portal. You can opt out of certain targeted advertising practices through the Digital Advertising Alliance’s opt-out portal here.

Managing cookies in your browser settings or via any cookie preferences tool we may offer on the Site.

We do not use behavioural advertising to intentionally target sensitive categories such as personal hardship, health conditions, or financial distress.

How We Use Your Personal Information

We use your personal information for the following purposes:

To operate and maintain the Site;

To process and fulfill your orders (including payment, shipping, and order confirmations);

To provide customer support and respond to your inquiries;

To communicate with you about your orders, account, or our products and services;

To screen orders for potential fraud or risk;

To improve our products, services, and marketing;

To provide you with personalized content and advertisements, where permitted.

Data Retention

We retain your personal information for as long as necessary to:

Fulfill the purposes described in this Privacy Policy;

Comply with our legal, tax, and accounting obligations;

Resolve disputes and enforce our agreements.

When we no longer need your personal information, we will delete it or anonymize it, unless we are required by law to keep it for a longer period.

If you would like us to delete your personal information, please refer to the “Your Rights” section below.

Automated Decision-Making and Fraud Prevention

We may use limited automated decision-making to help prevent fraud and protect our business and customers. This may include:

Temporarily blacklisting IP addresses associated with multiple failed transactions;

Temporarily blacklisting credit cards linked to suspicious or blacklisted IP addresses.

These measures are used solely for security and fraud-prevention purposes.

Your Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, such as:

The right to access the personal information we hold about you;

The right to request correction of inaccurate or incomplete information;

The right to request deletion of your personal information (subject to legal and contractual obligations);

The right to object to or restrict certain processing activities;

The right to receive a copy of your data in a portable format (where applicable).

California Residents (CCPA)

If you are a resident of California, you may have additional rights under the CCPA, including:

The right to know what categories of personal information we collect, use, and disclose;

The right to request access to specific pieces of personal information we hold about you;

The right to request deletion of your personal information, subject to certain exceptions;

The right to opt out of the sale of your personal information (note: we do not sell your personal information as defined by the CCPA);

The right not to be discriminated against for exercising your privacy rights.

How to Exercise Your Rights

To exercise any of your rights, or if you have questions about your privacy, you can contact us at:

Email: support@twelve-smith.com

We may ask you to verify your identity before processing certain requests.

Cookies and Similar Technologies

We use cookies and similar technologies to:

Operate the Site and enable core functionality;

Remember your preferences;

Analyze how the Site is used;

Support our marketing and advertising efforts.

You can manage cookies through your browser settings, and you may also be able to use a cookie preferences tool if displayed on the Site.

For more detailed information about how we use cookies, please refer to our Cookie Policy.

Do Not Track

Some browsers offer a “Do Not Track” (DNT) feature. At this time, we do not change our data collection practices in response to DNT signals.
However, you can still manage cookies and advertising preferences as described above.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we handle your information.

For any questions, please contact us: support@twelve-smith.com